About Lucid

LUCID specializes in legal risk management within the financial services sector. We are experts in managing legal-financial risks associated with financial products, to both Consumers and Business alike. We are firm advocates of creating win-win concepts, against a sound understanding of the rights and needs of the South African consumers.

Our Consumer division is founded on strong moral social values and the commitment to developing much-needed consumer centric products that are innovative, cost-effective, accessible to, delivered to the highest standards of service excellence, and which comply with consumer laws and exceed industry standards.

“Our goal is to empower the consumer in unconventional ways”

Our Company
LUCID was founded in 2003, and is wholly black-female owned, South African (Pty) Ltd. In six years we have been service partners to several blue chip corporates, including ICAS SA, TransUnion, XDS, SAA Dept of Transport, Transnet, Services Seta, Auto and General, Dial Direct, Budget, First For Women, Standard Bank, Woolworths, Edcon, 1Life Direct, FurnitureMart, ETL, Solutions and Telkom Media.

At the Core
LUCID only employs advisors, consultants and counselors who are professionally qualified, trained in-house, and have specific expertise within their field, to render to services to consumers with the standard of excellence that we are committed to. Our people are supported by LUCID’s ongoing investment in: research and product innovation, the development of intellectual property, quality management, the technologies, and customized delivery platforms that enable exceptional service delivery, and exceed compliance requirements.

LUCID is a registered compliance practice with the Financial Services Board, a registered Debt Counsellor and preferred supplier of the National Credit Regulator.

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